17-21 February 2017
West Wing at Somerset House, Strand, London WC2R 1LA
Admission is free but pre-registration advised. Pre-register through Billetto here.
Seven Ukrainian designers will show their collections in London
The International Fashion Showcase (IFS) is a festival of emerging designers organised by the British Council and the British Fashion Council during London Fashion Week. The event is coordinated in collaboration with London embassies and cultural institutes to showcase their countries’ most exciting designers in an exhibition that reflects their nations’ contemporary culture. Established in February 2012, IFS is now an annual event that responds to London’s reputation for promoting and supporting new designers. In contrast to other showcases, IFS engages and invites a range of people interested in fashion from journalists, bloggers and retailers to the general public.
The concept of Ukrainians stand was developed by designer Yana Chervinska and artist Sasha Burlaka. It’s called Wish You Were Here. The concept is developed around a symbolic bus stop as a point where your travels start.
Like many young fashion designers, Ukraine’s emerging talent have prospered from the global nature of contemporary fashion, where travel and international opportunities open the door to transformative knowledge. In ‘Wish You Were Here’ they find a place to pause, reflect and prepare for the new journeys that emerge from their experiences. A collective image of the fantastical bus stops found across rural Ukraine, which serve as both ad-hoc meeting places and liminal sanctums, ‘Wish You Were Here ’ reminds us that even the most familiar, everyday symbols can be sculpted and graffitied into something distinctly local.
Alina Zamanova, Dzhus, FLOW the Label, FROLOV, Jean Gritsfeldt, The Coat by Katya Silchenko, Yana Chervinska
Curator and Exhibition Designer: Sasha Burlaka and Yana Chervinska
Organised by: Ukrainian Fashion Week
Supported by: Western NIS Enterprise Fund, British Council Ukraine, Embassy of Ukraine to the United Kingdom of Great Britain and Northern Ireland